The Saudi Franchise Expo (SFE) 2024 kicked off on January 28 in Riyadh with the participation of a number of nations, together with Morocco.
Morocco is represented on this occasion by the Moroccan Franchise Federation (FMF), which is collaborating with a big pavilion that features stands of round ten nationwide manufacturers in numerous financial sectors.
Throughout this international financial assembly, which is underway till January 31, Moroccan entrepreneurs and traders will have the ability to forge cooperative hyperlinks with different exhibitors, and attend the exhibition’s numerous applications, together with seminars, workshops and consultancy conferences.
The opening ceremony was marked by the presence of the Kingdom’s ambassador to Saudi Arabia, Mustapha Mansouri.
Enterprise franchising has change into one of many quickest rising non-oil sectors in Saudi Arabia, with an annual progress fee of roughly 27%. The market worth of enterprise franchising within the Center East and Africa is estimated at USD 30 billion, nearly half of which works to Saudi Arabia.